Cushman & Wakefield Introduces a Fresh Look and Brand Identity
Our Brand Transformation
Cushman & Wakefield has launched an updated brand identity, embracing a modern indigo-dominant colour palette while retaining our iconic red as a secondary accent. This refresh reflects our commitment to innovation, sustainability, and delivering the ‘Cushman & Wakefield Edge’—our unique approach to excellence in the commercial real estate industry. We’re also unveiling a redesigned website that integrates these updates and provides an elevated user experience.
About Cushman & Wakefield
Cushman & Wakefield has a rich history as a global leader in commercial real estate services, with over a century of expertise and a presence in nearly 400 offices worldwide. Our updated branding builds on this legacy, showcasing our dedication to forward-thinking solutions that empower clients and communities.
Our Rebranding Journey
Our rebranding centres around a modernized colour palette, with indigo symbolizing trust, innovation, and leadership. The timeless Cushman & Wakefield red remains a vital element, ensuring continuity and recognition.
Continuing the use of the ‘Edge’ element, a bold diagonal flooded with our brand colours, adds a dynamic and contemporary touch to our designs. This feature will be prominent in all marketing materials, including feature sheets, online and social media marketing, and business cards. The rollout of these branded elements is designed to be gradual and environmentally conscious, minimizing waste by utilizing existing collateral before introducing new materials.
Introducing Our Redesigned Website
To complement the rebranding, we’re proud to debut our redesigned website. This platform integrates our updated colours and design elements while offering a modern and intuitive user experience. The refreshed site provides streamlined navigation, enhanced accessibility, and updated resources, reflecting our commitment to client-centricity and innovation.
Core Messages of Our New Brand
The refreshed branding and website signify Cushman & Wakefield’s commitment to progress and excellence. The updated identity embodies:
- Trust and Innovation: Represented by the indigo-dominant palette.
- Legacy and Boldness: Retained through our iconic red accents.
- Sustainability: Showcased in our environmentally friendly rollout approach.
Join Us on This Exciting New Chapter
We’re excited to embark on this new chapter and invite you to explore the refreshed Cushman & Wakefield experience. Browse through our redesigned website to see our updated brand identity in action and learn more about our innovative services.
About Cushman & Wakefield Waterloo Region Ltd., Brokerage
Located in the heart of Southwest Ontario, Cushman & Wakefield Waterloo Region Ltd., Brokerage is a leader in commercial real estate, providing expertise in sales and leasing, investment and portfolio sales, development sites, project marketing, and operating business sales. Whether you are an employer, investor, developer, or occupier, our specialized services help manage property requirements and enhance investments.
Our team of property experts possesses deep knowledge of the local commercial real estate market and industry sectors, delivering exceptional service to clients in Kitchener-Waterloo, Cambridge, Guelph, and surrounding regions. With a legacy spanning nearly 100 years, we consistently transact significant deals across the globe, achieving strong financial returns for property owners and identifying outstanding opportunities for investors.
Contact Us
We’re here to help you explore the possibilities of Cushman & Wakefield’s innovative real estate solutions. Whether you have questions about our services, want to learn more about our brand transformation, or are ready to partner with us, we’d love to hear from you.
Get in touch with our team – Let’s work together to shape the future of commercial real estate.
